| Avid Technology, Inc. acquires Sibelius |
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Avid Technology, Inc. announced in August that it has acquired Sibelius Software Ltd., the world’s market leader in music notation software, with 180,000 registered users in more than 100 countries. Avid have paid approximately $23 million in cash for the London based company whose products are used by professionals, educators, and students who want to use computers to write, teach or learn music.The deal further expands Avid’s broad portfolio of digital content creation tools with leading software for music notation and composition, coursework, testing, playback, publishing, authoring, and e-commerce. As a business unit of Avid’s audio division, Digidesign, Sibelius will continue to develop and market its own line of software, and going forward, customers can expect to see exclusive and targeted product offerings that combine a range of powerful tools, including Sibelius software, Digidesign® Pro Tools® Academic software, and M-Audio® keyboards, microphones, and other audio peripherals. “For years, Avid Technology and its businesses have focused on fostering an environment where educators and students can learn how to create digital media content with the same industry-standard tools that are used by Grammy and Academy award-winning professionals,” said David Krall, president and chief executive officer at Avid Technology. “In the short term, this acquisition will allow Sibelius and Digidesign to combine the strengths of their respective sales and education channels and reach a wider audience with offerings that cover the entire spectrum of computer-based music creation – including composing, notating, arranging, recording, editing, mixing and finishing, publishing, and distribution. Over time, our Pinnacle Consumer and Avid Video divisions will also benefit from Sibelius’ channel expertise, as we explore new ways to expand distribution of any educational product developed by Avid Technology or one of its companies.” Sibelius’ core product line comprises software tools for editing and arranging music notation in both electronic and printed form. A wide range of customers use the company’s products, including professional musicians for composing and creating scores for film and TV, orchestral performances and recordings; educational institutions for teaching music at all levels; and individuals who need to provide musical notation as a means to publish their work. Entrenched in music education programs around the world, the Sibelius product line also includes applications for teaching and testing music in elementary institutions up through the university level. www.sibelius.com August 2006 |
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